Here is a great article that will help new businesses leverage the power of social media and online marketing.  One of the big things to focus on is the dependability of the online community that you create. This article makes you realize that you would rather have 100 faithful followers than one million non-loyal followers.  It is also important to note that it takes time and trial & error to create a powerful community.

“Building a community around your startup can be one of the cheapest ways to create momentum for your product. A community is much more than a one-time marketing campaign, and can help you throughout your company’s life cycle if you take the time to grow it right.’

via 10 Tips for Building a Strong Online Community Around Your Startup.